I'm a web developer and digital marketer based in Edison, NJ. I love helping small businesses develop a meaningful web presence that helps them thrive and reach new heights.
I studied public relations for my BA and did a master's in media studies this helped me develop my writing and analytical skills, which helped me in my role as a diplomat serving the Kingdom of Bahrain. I later started to gravitate towards tech and was really interested in the idea of building websites which led me to to join a coding bootcamp and learn web development. I then spent years embarking on a self-learning journey in which I honed and expanded my skills. These skills enabled me to create websites for businesses and passion projects some of which I still maintain. I love the idea of helping build something from scratch and translating abstract ideas and visions into tangible usable experiences.
A few of the projects I've designed, built, and grown.
Designer & Developer
Binswar is my web development and digital marketing consultancy. I designed and built the site to reflect my vision and approach to work: modern, clean, and built with intention. It doubles as both a business presence and a live example of my design sensibility and development standards, from performance to accessibility to SEO.
Web Developer & Digital Marketing Consultant
I led the design, development, and growth strategy for CALM Therapy from launch through multiple rebuilds. Built on Next.js and deployed on Vercel, with continuous performance work bringing mobile Lighthouse scores to 96-99 through a full optimization overhaul. I set up GA4 and Google Tag Manager for analytics, ran a Google Ads pilot for paid acquisition, and implemented structured data, WebP image conversion, and Core Web Vitals optimization.
Solo Developer & Designer
AQSWAR is a digital archive for the works of Bahraini journalist Aqeel Swar, containing more than 4,000 articles, scripts, and photographs spanning two decades of Bahraini journalism and art. I built the archive from scratch, normalizing filenames, structuring metadata, and building a filterable React interface that lets readers browse by year, publisher, or medium.
2027 roadmap: full-text Arabic search powered by Google Cloud Vision API OCR. The goal is to make every document in the archive searchable by phrase, topic, or person. OCR accuracy on Arabic handwritten and printed text remains a challenge, and the implementation is being carefully tested before full rollout.
Solo Developer
Eco Lawn is a local lawn care business in New Jersey. I built their site to establish a professional digital presence optimized for local SEO and AEO, with clean on-page structure that helps both search engines and potential customers quickly find what they need.
Solo Developer
Color Cutoutz is a hair salon client. I built the site mobile-first, since most of their traffic comes from people searching on the go, with local SEO and AEO baked in to help new clients find and book with them through search.
Whether you're looking to hire me directly or want my consultancy to design and build your site, I'd love to hear about your project.
Need a website designed and built for your business? Book a free consult.
Visit Binswar